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On Tuesday 10th Feb 2026,

Join the UK's national day of digital detox!

Call it an away day, call it craycation, call it a make a bridge out of pasta day, call it what you like, but join with thousands of others in having a digital pause and living totally in the real world for just 24 hours

The fun starts in...!

17

Days

04

Hours

32

Minutes

35

Seconds

What's HAppening?


We've made a day to say "Hell No! We like the real world!"


No pings, no dings,

no swipes, no gripes

just face to face chats,

paper, pens, crayons, sellotape,

flips, maps and good crack!



WhY?

OK, let's come clean.


This is a bit of a protest.


Why?


Because, did you know,

10th of February is Global "Safer Internet Day".

This is the day that the internet industry goes into schools and tells children how to "stay safe" on their unsafe products.


But, did you know

that the day is sponsored by 

Snapchat, Roblox and Meta?


These platforms are known for exposing adult content to children and/or are facing law-suits in the US for poor child protection and addictive-by-design apps. Should these companies really be invited in to schools to lecture children on safety and to advertise their newest unsafe products?


Well we say "Hell No! - Make your products safe first!"


So parents, teachers, and healthcare

practitioners like us are making a bit of a protest.

Join In?


If you'd like to join thousands of

parents, teachers and doctors

in asking Big Tech

to stop supplying harmful products to kids,

you can join the Unplug Day stand in three ways:


  • Do not use smartphone apps for 24hrs. Go on airplane mode to show others - and Big Tech bosses - that you want kids to be properly protected online.
  • Plan a work or school event on the day that doesn't use digital tools and tell us about it!
  • Or take the biscuit, take a day off, and join with us in the capital, as we vist the three biggest Big Tech HQs in person to deliver our Safe Search Watershed open letter. Get in touch below if you'd like to join us!


Get Ready!

Feb 10, 2026

Unplug Day!

This is the day!

Feb 9, 2026

UK Children's Mental Health Week starts

As luck would have it, UK Children's Mental Health Week is the same week. What a great time to focus on the growing child mental health crisis

Feb 7-8, 2026

Unplug Weekend!

Going without a digital device for 24hrs is going to need some planning! Get warmed up with a device-free family trip to one of our recommended outdoor activity venues!

Feb 1, 2026

Off February! starts

One day not enough? Join with people across the world who are deleting their social media accounts for the whole month of February - not as a protest, just for their own peace of mind and mental health. Inspired by the same people that brought you Dry January!

Say Hi!


Got an unplug event you want us to publicise?

Want to join us in London on the day?


Get in touch here!

Supported By...

Click on a supporter logo to find out more

about their specific campaigns and activities

SafeScreens represents over 100,000 parents in the UK calling for the protection of children from the harms of unregulated EdTech, and addictive-by-design smartphones and content

Health Professionals for Safer Screens represents the UK's most senior clinicians advising policy-makers on the observed harms associated with addictive screen use and extreme content exposure in children

A coalition of educators, doctors and business leaders supporting head teachers across the UK to go smartphone free

Off February! A Global initiative to encourage anyone, young or old, to delete their social media apps for the month of February to become more physically active in real life.

A UK-wide campaign calling on the major search engines to enforce safe-search server-side before 9pm to improve protections for children during the day.

Scotland's parent community campaigning for better digital protections for children in Scottish schools